Ecommerce product videos featured

ECommerce Product Videos: How To Use Videos To Drive Sales.

ECommerce Product Videos: How To Use Videos To Drive Sales.

As a business owner, you know that online visibility is key to success. And one of the best ways to achieve this is through ecommerce product videos.

Product videos are a great way to show customers what your product can do. They can provide an in-depth look at how to use it, show how it compares to other products on the market, or just tell a story about the product itself. 

But creating product videos for your ecommerce store can be daunting. Not only do you have to think about what to say in the video, but you also have to make sure it looks good onscreen. That’s where video production services come in handy.

Here are some tips for using eCommerce product videos effectively: 

1. Know Your Audience

Before you start filming, it’s important to understand who your target audience is. Product videos are designed to attract potential buyers, so make sure you’re appealing to them. If your video is too technical or complicated for your target audience, they’ll likely skip over it. 

2. Plan Ahead:

Make sure you have everything planned out before you start filming. This includes knowing what shots you need and when they should be filmed. It also helps if you have an outline of the video before filming begins so that there are no surprises along the way. 

3. Use Graphics and Visual aids Appropriately:

If possible, try to include visuals in the video creation process that help illustrate what’s being discussed in the video clip (such as graphics or images). However, be careful not to overuse them – using too many graphics can actually distract from the message of the video clip itself. 

 4 . Keep Your Voice Consistent Throughout Every Shot:

Consistency throughout every shot is key when filming product videos – even if that means having multiple people record different sections of the same video clip separately and then assembling them together later on editing software like Adobe Premiere Pro or Final Cut Pro X . Shooting with multiple people will help ensure that everyone’s voice is recognizable even if they’re speaking very quietly or making noises while they’re recording – something that can easily go unnoticed during editing.

5 . Shoot with Cameras That Offer Good Video Quality:

You don’t always have control over what camera equipment your business will be used for filming – whether that’s a smartphone or a professional camera – but making sure the footage looks good will still play an important role in attracting viewers. Most people assume poor-quality footage when watching any type of content, so anything you can do to improve upon average video quality will help improve viewership for your product videos as well.

6 . Use Social Media To Promote Your Videos:

Once you’ve shot and edited your product videos, you’ll want to share them with as many people as possible. This means using social media platforms like Facebook, Twitter, and LinkedIn to create content that will get people talking about what you’re selling.

7 . Make Sure Your Videos Are Optimized for Viewing on Mobile Devices:

Since mobile devices are increasingly becoming the primary viewing platform for many people, it’s important that your product videos look good and load quickly on these devices. This means making sure the footage is shot in HD quality and formatted so that it plays smoothly without any noticeable artifacts or pauses.

8 . Think About How You Can Use ecommerce Product Videos To Drive More Sales:

After you’ve put together a great set of product videos, the next step is to think about how you can use them to drive more sales. This could mean creating additional videos featuring different products in your line, running ads featuring your product videos during popular television programs or sporting events, or even sending out email campaigns featuring your product videos as attachments. The possibilities are endless – so long as you keep in mind the goals of attracting more viewers and driving more sales through your product videos.

Ecommerce product videos
Back view of young man watching graphs on monitors

Types of e-commerce product videos:

There are a few different types of product videos for eCommerce purposes. These videos can be used to promote products, show off features, or simply provide general information about the company or brand.

Product Highlight Videos:

These videos are designed to show off the product features and benefits. They can be used to generate leads and sell more product by demonstrating how it can help someone meet their specific needs.

Product Demonstrations: These videos show customers how to use the product in a variety of scenarios, often illustrating how it can be used in conjunction with other products.

Product Instruction Videos: These videos give users complete instructions on how to use the product, from start to finish.

Product Overview Videos: These videos provide an overview of all of the features and benefits of a product line, highlighting key advantages for buyers.

Lifestyle Videos:

These videos show how a product can be used in conjunction with a certain lifestyle or activity. They can help buyers make informed decisions about which products to buy and help sellers connect with potential customers on a more personal level.

There are many different types of ecommerce product videos that can be used to drive more sales. It’s important to choose the type of video that will best promote your product and reach your desired target audience. 

To create an effective ecommerce product video, start by identifying the goals you want to achieve. Are you looking to generate leads? Sell more products? Increase brand awareness? The type of video designed to achieve these goals will vary.

Once you have determined the goal, it’s time to decide what type of video will best achieve it. Product highlight videos are great for showcasing the features and benefits of a product, while product demonstrations are perfect for showing how the product can be used in real-life situations. 

If you want to drive more engagement from your viewers, consider creating lifestyle videos that show how a particular product can be integrated into a specific lifestyle or activity. This way, buyers can see themselves using the product and make an informed purchase decision based on their individual needs and interests.

Unboxing Video & Explainer Videos: 

A product explainer video is perfect for introducing new products to buyers and getting them up and running as quickly as possible. By creating an unboxing video or explanation video, you can show buyers how to set up the product, use it, and answer any questions they may have.

Product Commercial Ad: 

If you’ve developed a product that falls within a specific category (like electronics, for example), consider producing a product commercial ad. This type of video will target buyers who are specifically looking for your product and will include footage of it being used in real-life scenarios. As with all ads, be sure to submit your ad to various advertising networks in order to maximize your chances of being seen by the right people.

3D product Visualization:

Visualizing a product in three dimensions can add an extra layer of realism to your advertising campaign. This technique can also be used to show how a product can be used in various situations. For example, imagine you’re selling a kitchen appliance. You could create a short video that demonstrates how the appliance can be used in the preparation of breakfast, lunch, or dinner.

So whether you’re looking to promote your current products or create new ones, videos are a great way to reach out to potential buyers and drive more sales!

Product Close-Up Videos:

Close-up videos can help buyers understand the features and benefits of a product in more detail. For example, you could create a video that showcases how to use a product in order to increase its effectiveness. Additionally, you could create a video that explains the different types of packaging that your product comes in. This video content can be used to promote your products on social media and other online platforms.


Behind-the-scenes videos can give buyers a glimpse into the manufacturing process of a product. This information can be valuable for buyers who are looking to buy a product that’s been made ethically and responsibly. Additionally, these videos can be used to show how a product is used in different situations. For example, you could create a video that demonstrates how to make coffee with your product. 

Testimonial Videos:

In short, a testimonial video is a video of a customer or client praising a company. In most cases, they talk about how that company’s product or service has helped them solve a problem.

Why use video marketing in your e-commerce?

Ecommerce product video marketing can be a great way to differentiate your business from the competition and encourage buyers to make a purchase. By creating high-quality product videos, you can ensure that buyers see exactly what they’re buying and avoid any unpleasant surprises down the line.

Don’t forget: video marketing is an evergreen way to reach out to potential customers, so keep producing new content and promoting your products through video whenever possible!

Where to share your ecommerce product videos?

There are a few places where you can share your ecommerce videos. 

One option is to post them on your website. You can use a video player or embed code to make the videos easy to see and share. 

Another option is to upload them to a video-sharing platform like YouTube or Vimeo. These platforms make it easy for people to watch and share your videos with others. 

Finally, you can post them on other social media platforms like Facebook, Twitter, and LinkedIn. This way, people can see and share your videos even if they don’t have a website or YouTube account.

Leave A Comment