These days, packaging is as important as the product.
You can find about 30,000-40,000 unique products in an average supermarket, which means there is a fierce competition in all industries. In such a situation, packaging makes the first impression on consumers. It is the packaging that ultimately influences the decision to buy a product. Today’s packaging is multipurpose. It does more than just guarding the packaged product from environmental factors and rough handling. It has morphed into a work of art that says volumes about the product quality and the manufacturer. People will be hesitant to try your product – however good it may be – if the packaging is bad, unattractive, poor, or otherwise unaesthetic.